The business community is waking up to the fact that in today's turbulent and competitive marketplace, a company's marketing, technological or financial edge can be won or lost overnight. Survival is dependent on managing the competitive capability of all its employees. This book shows why and how the most effective way to compete is from the inside out, with employees aware of market demands, a commitment to company success and connecting what is done inside a company with the needs of customers and suppliers.

This volume contains the must reads for a depth of understanding about organization change. Each of book's seventy-five papers included in this volume have launched their own fields of inquiry or practices and are the key readings for any student or practitioner of organization development. The most notable articles on organization development by such luminaries in the field as Bennis, Schein, Tichy, Tushman, Weick, Drucker, Quinn, Beckhard, O'Toole, Bridges, Hamel, Gladwell, and Argyris.