Fast track route to managing and exploiting intellectual property
Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value
Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman
Includes a comprehensive resources guide
Fast track route to managing and exploiting intellectual property
Covers the key areas of managing IPR from the alternative forms available and the...
This work details the state of British counterinsurgency knowledge by 1945, and shows how wartime special forces and unconventional warfare affected many postwar counterinsurgencies. The vital role of the Special Air Service (SAS) is revealed here for the first time.
This work details the state of British counterinsurgency knowledge by 1945, and shows how wartime special forces and unconventional warfare affected m...
Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery
Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts and selecting the best...
