Managing Intellectual Property: Innovation 01.10

ISBN-13: 9781841123134 / Angielski / Miękka / 2002 / 116 str.

Tim Jones; Chris Fitzsimons

Opis

Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman Includes a comprehensive resources guide

Spis treści

Introduction to Express Exec

Introduction to Managing Intellectual Property

What Managing Intellectual Property Is

Evolution of Intellectual Property

The E–Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps for Managing Intellectual Property Successfully

Frequently Asked Questions

About the Author

Index

O autorze

CHRIS FITZSIMMONS is the Investment Director for far blue, one of Europe′s leading IP creation and commercialisation companies where he is involved in the exploitation of Intellectual Property.

Blurb

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.