This work on business strategy centres around the task given to the reader to revitalize MedTech, a troubled $150 million company, within five years. The reader is challenged, chapter by chapter, to hammer out the tough sequence of choices that a chief executive must make. The fictional result is the life or death of MedTech; the real-world result is an interactive business adventure that turns managers and employees at all levels into better strategists and decision-makers.

A compelling novel of business intrigue, suspense, and transformation from a critically acclaimed author
In an exciting departure from his writing on leadership, corporate culture, and strategic change, Craig Hickman, the author of such titles as Creating Excellence and Mind of a Manager, Soul of a Leader, gives us a compelling tale of corporate intrigue and innovation. A suspenseful business novel that engages the reader on every dramatic level while teaching important lessons on how to be a more effective innovator and creative problem-solver, An Innovator's Tale focuses on the trials...

The best business managers and leaders often have an adversarial relationship with each other, yet they have one thing in common: the search for that elusive advantage that will propel them and their organizations to greater success.