This work examines practical methods for competing to win in the marketplace while laying the foundations for future success. Readers will learn how the front-running companies outmanoeuvre the competition, are the first to recognise key trends, identify the best alternative strategies, and develop unique competencies. Each chapter offers proven techniques practised by pioneering firms - from business unit tactics to industry analyses to e-commerce - and integrates the underlying principles with an example.

A look at strategies for outsmarting the business competition. Using an integrated approach, strategy guru Liam Fahey brings together a series of analysis frameworks on how to identify current and future competitors, the competitor's mindset, assessing the competitor's technology, organizational infrastructure, marketplace strategy, corporate culture and more to create competitor learning.

Methods using the technique of scenario planning to chart a company's course are presented in this book. Scenario planning refers to a particular method of forecasting future economic, political and demographic developments. Managers sh ould learn proven techniques for identifying significant economic, political, and demographic trends and extrapolating likely future scenarios from them. They are offered advice on how to think systematically about the differing implications of various plausible future environments.