For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:
Effective networking
Defining a target readership
Creating pitches for talk shows
Getting media coverage
Utilizing the Internet and other outlets
Preparing for interviews and tours
Hiring an independent...
For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. Th...