Publicize Your Book: An Insider's Guide to Getting Your Book the Attention It Deserves

ISBN-13: 9780399534317 / Angielski / Miękka / 2008 / 320 str.

Jacqueline Deval

Opis

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.
This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:

• Effective networking
• Defining a target readership
• Creating pitches for talk shows
• Getting media coverage
• Utilizing the Internet and other outlets
• Preparing for interviews and tours
• Hiring an independent publicist

With totally revised and updated information, advice, and resources, the insiders all agree: Read this book Ellen Levine, editorial director, Hearst Magazines. "