New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.

If you're an engineer or scientist who has suddenly been thrust into the world of management, you may find yourself thinking that managing people is more of a challenge than your former highly technical job. Veteran management consultant Michael K. Badawy couldn't agree more. He says, "The primary problems of engineering and R&D management are not technical--they are human." Badawy offers real help for the human side of technical management in his classic Developing Managerial Skills in Engineers and Scientists. Since 1982, thousands of technical executives, supervisors, managers, and...