This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

This book gathers cutting-edge research and best practices relating to occupational risk and safety management, healthcare, and ergonomics. It covers strategies for different industries, such as construction, chemical and healthcare. It emphasizes challenges posed by automation, discusses solutions offered by technologies, and reports on case studies carried out in different countries. Chapters are based on selected contributions to the 20th International Symposium on Occupational Safety and Hygiene (SHO 2023), held on July 20-21, 2023, in Portugal, as a hybrid event. By reporting on...

This book covers new technologies and methods related to models for short-term forecasting of electricity imbalances in the IPS of Ukraine, taking into account the impact of forecasts of energy production from renewable sources on the accuracy of the imbalance forecast. The book proposed architecture and mathematical model of an artificial neural network for deep learning forecasting of short-term electricity imbalances using hourly data. Using a model to aggregate data with an hourly resolution followed by forecasting to reduce forecast error, the quasi-dynamic modeling method was used to...

This volume emphasizes techniques of optimal transport statistics, but it also describes and uses other econometric techniques, ranging from more traditional statistical techniques to more innovative ones such as quantiles (in particular, multidimensional quantiles), maximum entropy approach, and machine learning. Applications range from general analysis of GDP growth, stock market, and consumer prices to analysis of specific sectors of economics (construction, credit and banking, energy, health, labor, textile, tourism, international trade) to specific issues affecting economy such as...

The book presents recent applications and developments in the field of control of industrial systems, covering a wide range of modeling and feedback control using various robust approaches such as fuzzy systems, sliding mode control, and H-infinity. 

This book provides insights into theory, applications, and perspectives relevant to the field of robotic systems, exoskeletons, power systems, photovoltaic systems, etc., as well as general methodologies and paradigms around them. Each chapter provides an enriched understanding of a research topic along with a balanced treatment of...

In the first approximation, decision making is nothing else but an optimization problem: We want to select the best alternative. This description, however, is not fully accurate: it implicitly assumes that we know the exact consequences of each decision, and that, once we have selected a decision, no constraints prevent us from implementing it. In reality, we usually know the consequences with some uncertainty, and there are also numerous constraints that needs to be taken into account. The presence of uncertainty and constraints makes decision...

This book proposes analysis and design techniques for Markov jump systems (MJSs) using Lyapunov function and sliding mode control techniques. It covers a range of topics including stochastic stability, finite-time boundedness, actuator-fault problem, bumpless transfer scheme, and adaptive sliding mode fault-tolerant control for uncertain MJSs. Notably, the book presents a new model for deception attacks (DAs), establishing the correlation between attacks and time delays, which should be of particular interest due to the recent increase in such attacks. The book's content is presented in a...

The book  addresses a relevant field of digital processing and measurement of signals in distribution networks. The importance of the covered topic is evidenced by extensive foreign and domestic professional literature, in the form of publications in leading international journals, and numerous professional and scientific books. For the past two decades, the author has published a number of papers both in international journals and at leading world conferences, further verifying the results he has achieved in this field. It should be noted that he is also the holder of several...

This book proposes a solution to the problem of incorrect use of automation tools to perform complex design work.

Currently, a large number of start-up projects are non-professional design bureaus that show a huge amount of their achievements. In reality, most of these achievements burst like soap bubbles. This is due to the low-quality and inefficient use of information technology in this industry.

The book highlights advanced information technologies in the fields of design, machine learning, and computer vision.

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.