Technology for the Non-Information Systems Executive covers informatio n systems in all phases and functional areas of business to help you m ake the best decisions. It provides a wealth of current and essential information for managers and executives of all types of organizations. Your success depends on keeping abreast of the latest applications an d thinking in information technology. This book gives you the competit ive edge.

This one-stop source is for anyone who needs comprehensive, yet hands-on information about marketing management and competitive strategy in the internet age. The nonmarketing executive or manager will understand the various components of marketing, its effect on the whole organization, how to communicate and develop a better rapport with marketing professionals, and how to participate effectively in marketing decisions.