Serge Moscovici It has recently become commonplace to say that science and its history are one. Nonetheless, in practice things have not changed much. We still behave as ifthe two were not really connected. Or else as if it were hard, not to say impossible, to link them in a single enquiry. In such circumstances the group we constitute and which has undertaken the task of studying the history of social psychology while refor mulating its theories represents an experiment. Whether the experiment succeeds or fails, the three aims we have set ourselves are precise: First, we wish to bring up to...

For a long time I have had the gnawing desire to convey the broad motivational sig nificance of the attributional conception that I have espoused and to present fully the argument that this framework has earned a rightful place alongside other leading theories of motivation. Furthermore, recent investigations have yielded insights into the attributional determinants of affect, thus providing the impetus to embark upon a detailed discussion of emotion and to elucidate the relation between emotion and motivation from an attributional perspective. The presentation of a unified theory of...

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time...

This work has the aim of making facet theory, and the approach to research which derives from it, more accessible to behavioral and social scientists than has been possible in the past. In a first section the book gives the background to the theory and associated methods of analysis, illustrating the major components of the ap- proach in use. A second section then provides detailed examples of the applications of the facet approach in developmental, clinical, and environmental psychology, as well as in studies of attitudes and mental performance. The third section provides some further...

Several years ago, two of my colleagues and I had the opportunity to interview Fritz Heider-perhaps the most influential theorist in the field of social psychology (Harvey, Ickes, & Kidd, 1976). During our interview, Heider affirmed a belief that had guided his career since the 1920s, the belief that the study of human relationships is the most important task in which social scientists can engage. Although many social scientists would profess to share this belief, it is nonetheless true that the study of human relationships has been one of the most neglected tasks in the history of the social...

It was just over 12 years ago that we first sat down together to talk about psychological traps. In the relative calm of late afternoons, feet draped casually over the seedy furnishings of the Tufts psychology department, we entertained each other with personal anecdotes about old cars, times spent lost on hold, and the Shakespearean concerns of Rosencrantz and Guildenstern, Lord and Lady Macbeth, and other notables. Eventually, informed by our many illustrations and the excitement that their repeated telling engendered in the two of us, we began to move more formally into trap analysis. How...

Most of our interactions with others occur within the framework of recurring social situations, and the language choices we make are intimately tied to situational features. Although the interdependence between language and social situations has been well recognized at least since G. H. Mead developed his symbolic interactionist theory, psychologists have been reluctant to devote much interest to this domain until recently. Yet it is arguable that a detailed understanding of the subtle links between situational features and language use must lie at the heart of any genuinely social...

This volume grew out of a discussion between the editors at the Society for Experimental Social Psychology meeting in Nashville in 1981. For many years the Society has played a leading role in encouraging rigorous and sophisticated research. Yet, our discussion that day was occupied with what seemed a major problem with this fmely honed tradition; namely, it was preoccupied with "accurate renderings of reality," while generally insensitive to the process by which such renderings are achieved. This tradition presumed that there were "brute facts" to be discovered about human interaction, with...

How can we identify the causes of events? What does it mean to assert that someone is responsible for a moral affront? Under what circumstances should we blame others for wrongdoing? The related, but conceptually distinct, issues of causality, responsibility, and blameworthiness that are the subject of this book play a critical role in our everyday social encounters. As very young children we learn to assert that "it wasn't my fault," or that "I didn't mean to do it." Responsibility and blame follow us into adulthood, as personal or organizational failings require explanation. Although...