This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”.
Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse evolving tourism products and services. It also deals with strategies that help stimulate economic innovation and growth, and...
This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). ...
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in...
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label ...
This book highlights the opportunities and risks of digitalization and digital transformation for our global economy at both the micro and macro level. Experts from various fields, presenting both scientific and practice-oriented perspectives, identify and critically analyse areas of tension and development potential in connection with new business models and sustainability efforts in our society. It is divided into four parts, the first of which highlights new technological advances in areas such as blockchain, cryptocurrencies and fintechs, and discusses the challenges they pose for...
This book highlights the opportunities and risks of digitalization and digital transformation for our global economy at both the micro and macro le...
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a dive...
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Labe...
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers ...
This volume continues to highlight the latest research contributions presented at the annual Wroclaw conference in Finance (Poland), covering a wide range of topics in the field. The chapters reflect the extent, diversity, and richness of research areas, and discuss both fundamental and applied finance. A detailed analysis of current financial-market problems including specifics of Polish and Central European markets is also part of this volume. Selected chapters also examine the results of advanced financial modeling. These proceedings are a valuable resource for researchers in...
This volume continues to highlight the latest research contributions presented at the annual Wroclaw conference in Finance (Poland), covering a wid...
This book covers several new areas in the growing field of analytics with some innovative applications in different business contexts, and consists of selected presentations at the 6th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. The book is conceptually divided in seven parts. The first part gives expository briefs on some topics of current academic and practitioner interests, such as data streams, binary prediction and reliability shock models. In the second part, the contributions look at artificial intelligence...
This book covers several new areas in the growing field of analytics with some innovative applications in different business contexts, and consis...
This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism.
Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this...
This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable...
This book constitutes a selection of the best papers from the 15th International Conference on Business Excellence, Digital Economy and New Value Creation, ICBE 2021, held in Bucharest, Romania, in March 2021.
This book is a collection of research findings and perspectives related to the digital economy and new value creation, led by the set of improvements and changes in the economic, societal and technological structures and processes towards the effort of reaching the sustainability goals.
This book constitutes a selection of the best papers from the 15th International Conference on Business Excellence, Digital Economy and New Value C...