Transcending Borders in Tourism Through Innovation and Cultural Heritage: 8th International Conference, Iacudit, Hydra, Greece, 2021

ISBN-13: 9783030924904 / Angielski / Twarda / 2022

Katsoni, Vicky

Opis

This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”.Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse evolving tourism products and services. It also deals with strategies that help stimulate economic innovation and growth, and promote knowledge transfer. Selected chapters also deal with innovation, creativity, and change management in all aspects of tourism, culture, and heritage. A crucial focus is also placed on embracing ICT as a powerful development tool along with strategies and campaigns for smart tourism. It offers numerous examples from the whole spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism.

Spis treści

Spatial Analysis of Cultural Resources and their Contribution to the Sustainable Tourism Development of Greece.- Exploring Stakeholders' Perspectives on Hotel Design.- Tourists’ Willingness to pay for Environmental and Sociocultural Sustainability in Destinations: Underlying Factors and  the Effect of Age.- Are tourism ventures included in business accelerators fulfilling their financial expectations?.- Digital tourist marketing: The latest developments and recommendations on how Mykonos can take advantage of digital and influencer marketing.- Robots on the tourist industry -  a review for future research directions.- Covid-19 Pandemic And High Health Risk As A New Controlling Force Of Travel Motivation And Tourism Chain Value.- Funds Cutback An Inhibitor Factor In Operating An Adequate Cultural Policy Of The Country/GREECE.- The Virtual Truth Versus The Real Image Of The Museums. Method To Analyse Virtual Visits To Museums.- Communication Responses To Covid-19 from Tourism Stakeholders: The Bottom-Up Digital Campaign “Open Sardinia”.- Instagram: The travelogue for Generation Z’s travellers. The impact that influencers and content creators leave through their generated content.- The Management Οf Conferences And Business Events Ιn Periods Οf Crisis. The New Digital Paradigm.- Virtual Τourism / Virtual Reality And Technology Use: Applications And Implications For Religious And Pilgrimage Tourism. The Case Of Greece.- Photographs in tourism destination management research in the post COVID-19 era.- Creating Alternative Flagships. Case study the Salt Pond of Angelochori Greece.

O autorze

Vicky Katsoni is a Professor in e-Tourism at the Tourism Management Department of the University of West Attica, Athens, Greece. She holds a Ph.D. in Tourism Marketing Management and ICT Applications in Tourism. She is the President of the nonprofit “International Association of Cultural and Digital Tourism” (IACuDiT.org), Director in several  European and National research projects such as Horizon 2020, Erasmus + KA2, Cost, etc. Prof. Katsoni has Edited 16 handbooks on Tourism Marketing Management and is a member of editorial boards of several international journals in the field of tourism.

Andreea Claudia Șerban is Professor and Director of Doctoral School of Economics at the Department of Economics and Economic Policies, Faculty of Theoretical and Applied Economics, Bucharest University of Economic Studies, Romania. She is Editor of the Global Journal of Business, Economics and Management, Reviewer, and Member of the editorial boards of some international journals. Her areas of research interest include sustainable development, smart development, knowledge economy, labor market, education, and demographic issues.