The target audience of these proceedings includes researchers at universities and research and policy institutions, graduate students and practitioners in economics, finance and international economics in private or government institutions.
The target audience of these proceedings includes researchers at universities and research and policy institutions, graduate students and practitioner...
This book reports on the results of an interdisciplinary and multidisciplinary workshop on provenance that brought together researchers and practitioners from different areas such as archival science, law, information science, computing, forensics and visual analytics that work at the frontiers of new knowledge on provenance. Each of these fields understands the meaning and purpose of representing provenance in subtly different ways. The aim of this book is to create cross-disciplinary bridges of understanding with a view to arriving at a deeper and clearer perspective on the different...
This book reports on the results of an interdisciplinary and multidisciplinary workshop on provenance that brought together researchers and practit...
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions ...
Under a framework in which technology and organizational innovation are markedly separated, this book advances knowledge on the topic by exploring the antecedents of a firm's adoption of organizational innovation and its performance consequences.
The concept of organizational innovation encompasses the introduction of new administrative organizational and managerial activities, although currently it is accepted that these terms overlap. There are two different kinds of organizational innovation, usually inter-related: structural innovations(organizational arrangement and the...
Under a framework in which technology and organizational innovation are markedly separated, this book advances knowledge on the topic by exploring ...
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the...
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which r...
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent trends in fields like heritage and museum management; sports tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in tourism management, practitioners and policymakers alike. The book was edited in collaboration with the...
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations fo...
The book addresses the sustainability of cities in the context of sustainability science and its application to the city boundary. In doing so it investigates all the components of a city on the basis of sustainability criteria. To achieve sustainability it is essential to adopt an integrated strategy that reflects all sectors within the city boundary and also address the four key normative concepts: the right to develop for all sections, social inclusion, convergence in living standards and shared responsibility and opportunities among sectors and sections. In this book, the individual...
The book addresses the sustainability of cities in the context of sustainability science and its application to the city boundary. In doing so it inve...
This book offers a collection of studies on regional integration and the dynamic business environment in East Asia. The papers included, originally presented at the 2014 Asia Pacific Business Conference on "Free Trade Agreements and Regional Integration in East Asia," examine the challenges and dynamics in the increasingly integrated East Asian markets and outline a new paradigm for doing international business in the region. The papers address diverse areas related to regional integration, financial markets, investment, trade and capital flow, sustainability, accounting and auditing...
This book offers a collection of studies on regional integration and the dynamic business environment in East Asia. The papers included, originally...
It examines how humanitarian logistics and supply chains play a key role, focusing on rapidly delivering the correct amount of goods, people and monetary resources to the locations needed to achieve the success of relief efforts in response to global emergencies such as flood, earthquakes, wars etc.
It examines how humanitarian logistics and supply chains play a key role, focusing on rapidly delivering the correct amount of goods, people and monet...
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding,...
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of top...
