This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviou...
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally pu...
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight i...
These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors analyse how the experience of Europe, Japan and North America fit this general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the last two...
These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very impor...
This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.
This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in...
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This...
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936...
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insigh...
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally pu...
These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.
The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors analyse how the experience of Europe, Japan and North America fit this general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the...
These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very im...
