Introducing Needs Analysis and English for Specific Purposes is a clear and accessible guide to the theoretical background and practical tools needed for this early stage of curriculum development in ESP. Beginning with definitions of needs analysis and ESP, this book takes a jargon-free approach which leads the reader step-by-step through the process of performing a needs analysis in ESP, including:

• how to focus a needs analysis according to the course and student level;
• the selection and sequencing of a wide variety of data collection procedures;
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Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

Covering both spoken and written aspects of Business English, this book:

• examines key topics within Business English, including teaching Business English as a lingua franca,...

Genre analysis has become a key approach within the field of English for Specific Purposes and helps students understand particular language use patterns in target contexts.

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Introducing Genre and English for Specific Purposes" provides an overview of how genre has been conceptualized and applied in ESP, as well as the features that distinguish ESP genre research and teaching from those of other genre schools. The macro and micro aspects of ESP genre-based pedagogy are also analysed and include: different possibilities for planning and designing an ESP genre-based course; the...

Genre analysis has become a key approach within the field of English for Specific Purposes and helps students understand particular language use patterns in target contexts.

"

Introducing Genre and English for Specific Purposes" provides an overview of how genre has been conceptualized and applied in ESP, as well as the features that distinguish ESP genre research and teaching from those of other genre schools. The macro and micro aspects of ESP genre-based pedagogy are also analysed and include: different possibilities for planning and designing an ESP genre-based course; the...