Introducing Business English

ISBN-13: 9781138016279 / Angielski / Twarda / 2015 / 172 str.

Catherine Nickerson; Brigitte Planken

Opis

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book:

• examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;
• discusses the latest research on each topic, and possible future directions;
• features tasks and practical examples, a section on course design, and further resources.

Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Recenzje

"This introduction to Business English covers an impressively wide scope including its history, characteristics, use, users, and teaching. The information is most up to date and presented in a highly accessible style. The glossing of key concepts and terms in the text is extraordinarily helpful. A must-read for anyone interested in Business English or seeking guidance on research-informed practice in their Business English classroom!"
Zuocheng Zhang, University of New England, Australia

"Moving beyond a traditional textbook, this volume skillfully combines up-to-date theory with practical strategies for the Business English classroom. The authors are well-known experts of BE, ESBP and ESP at large. The chapters cover a wide range of workplace settings, from face-to-face meetings to contemporary web-based communication. This book offers a novel hands-on approach to teaching English as the lingua franca of business, and is an invaluable resource for all students and practitioners within the field."
Ulla M. Connor, Indiana University-Purdue University at Indianapolis, USA

"This book is a welcome and long-overdue addition to the field of Business English, providing an extremely comprehensive and authoritative introduction for both undergraduate and postgraduate students and language teachers. The authors, both highly regarded researchers and practitioners in the field, cover a wide range of key topics and current issues, drawing on a wide international base of teaching and research contexts to do so."
Pamela Rogerson-Revell, University of Leicester, UK

"Introducing Business English is an outstanding guide to teaching BELF. Additionally, the two authors have remarkably synthesised both theory and practice in a way that can be accessible to multiple readers, from researchers to practitioners or students, and be implementedin the Business English classroom."
Álvaro Subero-Sáenz, Hubei University of Science and Technology, China, in English for Specific Purposes Journal 

"This book offers and exhaustive overview of Business English research and its implementation in the classroom. It emphasizes the idea that research findings should inform teaching. Special emphasis is placed on the use of authentic spoken and written Business English and the close relationship between these forms of communication."

María Vázquez-Amador, University of Cádiz, Spain, in ESP Today Journal

Spis treści

Part 1: Introduction
1. What is Business English?
2. International Business English and Business English as a Lingua Franca
Part 2: Spoken Business English
3. Introducing Spoken Business English
4. Intercultural Business Interactions
5. Teaching Spoken Business English
Part 3: Written Business English
6. Introducing Written Business English
7. Understanding Written Business English
8. Teaching Written Business English
Part 4: The Modern Business World
9. Intertextuality and Interdiscursivity in Business English
10. New Media and Business English
Part 5: Learners, Teachers and Materials
11. Teaching approaches and Business English
12. Designing Business English teaching materials
13. Business English Resources
References
Index

O autorze

Catherine Nickerson is a Professor in the College of Business at Zayed University in the United Arab Emirates. Her research focuses on business English and the use of English as a lingua franca in business contexts.

Brigitte Planken is an Associate Professor at the Department of Communication and Information Studies and a researcher at the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. She has published widely on business English, language policy in organizations and corporate communication.