This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

What are cultural centres for? This book offers a unique and dynamic guide to managing these organizations, and the challenge of reconciling cultural aims with business success.

Following a period of ideological and practical change in museums, this book outlines new attitudes in curating and display, education and learning, text and interpretation, access, inclusion, participation, space, and the sustainability of the encyclopaedic collection.

This book provides a unique insight into contemporary curation and management in an innovative London-based gallery.

This shortform book investigates the significance of digitization in Vietnamese culture, illuminating how cultural professionals are empowered through the process of digitization.