This book introduces a useful analysis of the field, investigating the emerging phenomenon of women's social entrepreneurship from both a conceptual and empirical perspective.

AI and technological developments have begun to transform and aid creative and complex processes, as well as challenge what we believe to be creative thinking. Whilst AI can effectively augment some human capabilities, it cannot replace individual's ability to foster introspection and creativity. Creative employees enjoy challenges requiring an innovative approach, can bring fresh concepts to the table and are not afraid to challenge the status quo. That’s why companies need human skills such as creativity, even in an age of automation and AI.
This book considers Human Centric Artificial...

As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers, and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs,...