Harnessing Human-Centered AI for Business Creativity

ISBN-13: 9781032262987 / Angielski

Margherita Pagani; Renaud Champion

Opis

AI and technological developments have begun to transform and aid creative and complex processes, as well as challenge what we believe to be creative thinking. Whilst AI can effectively augment some human capabilities, it cannot replace individual's ability to foster introspection and creativity. Creative employees enjoy challenges requiring an innovative approach, can bring fresh concepts to the table and are not afraid to challenge the status quo. That’s why companies need human skills such as creativity, even in an age of automation and AI.

This book considers Human Centric Artificial Intelligence as AI which possesses an ethical dimension in addition to its technical capabilities. It explores how Human Centric AI, applied to complex and creative tasks, can influence in creative industries the human soul of creativity or stimulate and foster entrepreneurial creativity in the organizational context. The authors offer insights for managers of the future to develop a set of new critical skills which combine technical skills with new human abilities, to work in collaboration with machines.

The book addresses scholars and both existing and emerging managers interested in discovering the potential of AI for business and how to boost workforce creativity.

Recenzje

"Artificial Intelligence for Business Creativity" provides inspiration and practical guidance for business leaders to explore the power of AI to achieve greater creative success and improve business outcomes. This book is a critical contribution at a time of great innovation in the field"

 - Jerry Dischler, VP/GM, Ads, Google

"In this new age of generative AI, understanding how AI can enhance creativity in business is a critical emerging topic whether for marketing, new business ventures, or designing new business models. Pagani & Champion have produced a valuable resource that shows how to manage AI-augmented work for creative business tasks".

- Omar A. El Sawy, Kenneth King Stonier Chair in Business Administration, Professor of Information Systems, USC Marshall School of Business, Los Angeles, California

 

"This leaves no doubts about whether AI can help evolve your business. 　　It illuminates how AI can serve as both a catalyst and muse to anyone seeking new approaches to business problem solving.　　An excellent roadmap for professionals charged with creating meaningful business transformation at a velocity never before imaginable."

- Alan Schulman, Managing Partner, UpperRight Former Chief Creative Officer, Deloitte Digital

Spis treści

Foreword

Igor Jablokov

　

INTRODUCTION

Margherita Pagani and Renaud Champion

PART ONE - Artificial Intelligence and Creativity

1. Creativity and Innovation in the Age of AI

Yoram (Jerry) Wind, Margherita Pagani, and Stacey Lynn Schulman

2. Could Artificial Intelligence make us humans more creative?

Margherita Pagani, Renaud Champion

　

PART TWO - From Individual Creativity Towards Business Creativity

1. When Artificial Intelligence Systems help to inspire creative new venture ideas

Margherita Pagani, Nathan Sorin

1. How AI can foster Business Creativity

Margherita Pagani, Renaud Champion

2. Artificial Intelligence and Creativity in Marketing: a proposed typology and new directions for academia-industry collaborations

Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba

3. Towards AI-enabled support for creative thinking about business models

Mark Dowsett, Neil Maiden, Charles Baden-Fuller

4. Conclusions and Future Directions

Margherita Pagani and Renaud Champion

　

APPENDIX – Think Forward

Legal Issues of AI for Business Creativity

Olivier Lasmoles

Index

O autorze

Margherita Pagani, Ph.D., HDR, is a full Professor of Digital and Artificial Intelligence in Marketing, Associate Dean of SKEMA AI School for Business, and Director of SKEMA Research Centre for Artificial Intelligence at SKEMA Business School. She also serves as an Advisor for the European Economic and Social Committee (EESC) and is Associate Editor for Micro & Macro Marketing. Her research interest focuses on the impact of AI on consumer behavior and on digital ecosystems. She has previously held positions at emlyon business school, Bocconi University and MIT's Sloan School of Management and has received global recognition for her research and publications through various awards.

Renaud Champion is Founder of PRIMNEXT, an early-stage investment company specialized in valuing disruptive technologies, scaling-up companies operating in advanced robotics and artificial intelligence. He is an advisor to the European Commission on its strategy for AI, Data and Robotics. He created the Artificial Intelligence in Management Institute and as an investor he founded Robolution Capital, the first VC fund dedicated to AI and Robotics.