While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading...

Bullying in schools has become the focus of a growing body of literature; however, much of that work diminishes the role of social context, social identities, and prejudices despite extensive research evidence suggesting that many victims of bullying are targeted because of an aspect of their social identity. This book demonstrates how the prevention and intervention of this phenomenon, termed identity-based bullying, is a social justice issue.

Expanding beyond bullying prevention that focuses on individual perpetrators, the book examines identity-based bullying in schools as a...

Sexual assault continues to be a problem on college campuses despite greater attention to reducing rates of assault and an increased presence in the public discourse. Programming has been historically directed towards women by providing them with information about how to keep themselves safe rather than confronting a climate conducive to sexual violence. This important volume illuminates the urgency of combating sexual violence on college campuses. The authors depict in detail empirically supported approaches to combating climates conducive to sexual violence and ways to empower all...

This book explores the psychological nature of forgiveness for both the subjective ego and what Jung called the objective psyche, or soul. Utilizing analytical, archetypal, and dialectical psychological approaches, the notion of forgiveness is traced from its archetypal and philosophical origins in Greek and Roman mythology through its birth and development in Judaic and Christian theology, to its modern functional character as self-help commodity, relationship remedy, and global necessity. Offering a deeper understanding of the concept of "true" forgiveness as a soul event, Sandoval...

Drawing on psychological and sociological perspectives as well as quantitative and qualitative data, Identity and Interethnic Marriage in the United States considers the ways the self and social identity are linked to the dynamics of interethnic marriage. Bringing together the classic theoretical contributions of George Herbert Mead, Erving Goffman, and Erik Erikson with contemporary research on ethnic identity inspired by Jean Phinney, this book argues that the self and social identity--especially ethnic identity--are reflected in individuals' complex journey from singlehood to...