This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

This is the 14th volume in a series that compiles research from a wide spectrum of disciplines, offering reviews of the areas that fall within the rubrics of information and communication science, as well as providing an overview of how people use communication.