This book zeroes-in on practical ways in which technical professionals can execute well-prepared, comprehensible, information-packed technical briefings.

Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.

This aims to give both technical personnel and corporate management a specific plan in order to organize the proposal team and the programme effort as efficiently as possible. It describes the proposal process from the very beginning, and includes such important features as the step-by-step process for analyzing the Request for Proposal; strategies for streamlining the proposal (so impressing profesional evaluators); unique features of proposals for engineering-type contracts; methods for organizing and implementing an incentive-driven marketing effort; guidelines for avoiding the 11 major...