Global High-Tech Marketing: An Introduction for Technical Managers and Engineers

ISBN-13: 9780890067048 / Angielski / Twarda / 1993 / 212 str.

Jules E. Kadish

Opis

Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.