Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Organisations face constant change as a result of competitive pressures, political changes, social developments and technological progress. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.

This book describes and analyses all these issues and explains the process of meeting the needs of an...

Team working is vital to organizational success. This up to the minute consideration of the roles played by teams and leaders is designed for students and professionals who require practical examples to bring the concepts of team leadership to life. With examples from across the globe and a careful blend of theory and practice, the book is intended to inform the debate about how teams should be employed in work situations. Website links and additional reading material to assist in the study of team leadership are included on an ancillary website.

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.

Mastering the Language of Literature provides students of English Literature with a clear guide to the linguistic analysis of literary texts. Drawing on modern linguistics and traditional approaches, it shows how the study of language provides valuable tools for literary criticism. Important linguistic concepts are explained, and there are sections on Phonology, Lexis and Syntax, supported by examples from a wide range of texts. The book complements and extends the traditional close reading approach of Practical Criticism, and introduces students to an exciting and fast-growing area...