Mastering International Trade

ISBN-13: 9780333994610 / Angielski / Miękka / 2003 / 250 str.

Chris Marshall; Hugh Allen

Opis

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.

Spis treści

Foreword by; Chief Executive Officer, International Institute of Export.- Introduction.- Why Trade Overseas?.- Marketing Planning.- Market Research.- Macro Factors.- Routes to Market.- Basic Business Finance.- Export Costing, Pricing and the Sale.- Getting the Goods to Market.- Documentation and Customs Procedures.- Payment.- Making the Most of Currency.- Financing International Trade.- Suppliers and Support Organisations.- Summary.- Glossary of Terms.

O autorze

CHRIS MARSHALL is a graduate member of the Institute of Export with experience of advising businesses on improving their overseas performance. He works in the International Trade division of a leading UK Chamber of Commerce.