Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.

Businesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism. It addresses the indirect cost of companies' symbolic actions and develops a new concept of...

How have managers in the energy industry coped with the uncertainties of price volatility and climate change? Marcus's examination of the sometimes paradoxical responses of energy firms to uncertainty will appeal to graduate students, academic researchers and executives interested in sustainable business, risk management, and the energy industry.

Applies the family business lens to the exploration of corporate environmental strategy. Taking the wine industry as a case study, this book develops fresh insights into the balancing of short-term financial performance with long-term corporate strategies.