The concept of strategy is often misunderstood across all industries, whilst the creative and cultural industries offer unique competitive challenges that are all the more difficult without the ability to think and analyse strategically. Strategic Analysis: A creative and cultural industries perspective offers a much-needed introduction to strategic management and analysis with a focus on these diverse fields.
In this book, Jonathan Gander organizes sectors of the creative economy into different strategic groups to aid understanding and simplify a normally complex topic. The...
The concept of strategy is often misunderstood across all industries, whilst the creative and cultural industries offer unique competitive challeng...
The concept of strategy is often misunderstood across all industries, whilst the creative and cultural industries offer unique competitive challenges that are all the more difficult without the ability to think and analyse strategically. Strategic Analysis: A creative and cultural industries perspective offers a much-needed introduction to strategic management and analysis with a focus on these diverse fields.
In this book, Jonathan Gander organizes sectors of the creative economy into different strategic groups to aid understanding and simplify a normally complex topic. The...
The concept of strategy is often misunderstood across all industries, whilst the creative and cultural industries offer unique competitive challeng...
The arts sector is of vital importance to the global economy and students involved in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts.
With coverage of key arenas such as auctions, museums and art fairs, the author includes examples from for-profit and non-profit enterprises. Key topics introduced include curation, venue management, marketing, cultural heritage compliance, taxation, and conservation.
This unique textbook,...
The arts sector is of vital importance to the global economy and students involved in the visual arts are increasingly required to gain an understa...
The arts sector is of vital importance to the global economy and students involved in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts.
With coverage of key arenas such as auctions, museums and art fairs, the author includes examples from for-profit and non-profit enterprises. Key topics introduced include curation, venue management, marketing, cultural heritage compliance, taxation, and conservation.
This unique textbook,...
The arts sector is of vital importance to the global economy and students involved in the visual arts are increasingly required to gain an understa...
