Visual Arts Management

ISBN-13: 9781138684706 / Angielski / Twarda / 2017 / 204 str.

Jeffrey Taylor

Opis

The arts sector is of vital importance to the global economy and students involved in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts. With coverage of key arenas such as auctions, museums and art fairs, the author includes examples from for-profit and non-profit enterprises. Key topics introduced include curation, venue management, marketing, cultural heritage compliance, taxation, and conservation. This unique textbook, authored by an experienced instructor, presents the art world from a global perspective and is thus suitable for arts management classes worldwide.

Recenzje

'M.A. programs in ‘Business of Art’ are coming to seem increasingly important. Yet there is hardly a suitable textbook to hand out to students. Dr Taylor’s volume brilliantly fills the gap by introducing a broad range of relevant topics from a practical, theoretical, and historical perspective.' – Christian Huemer, Head Research Center, Österreichische Galerie Belvedere, Austria

Spis treści

Introduction: The Art Market: Origins and Structure  1. Primary Art Market [Case Study: Ambrose Vollard]  2. Secondary Art Market [Case Study: Joseph Duveen and Bernard Berenson]  3. Auction Houses [Case Study: Sotheby’s and Christie’s]  4. Public Collections and Museums [Case Study: The Museum of Jurassic Technology]  5. Business Models [Case Study: The Impressionist Exhibitions, 1874—1886]  6. Antiques [Case Study: Brown Furniture]  7. Art Fairs [Case Study: Ernst Beyeler]  8. Curatorship [Case Study: Vienna Secession 1902 Beethoven exhibition]  9. Venue Management [Case Study: Art of this Century]  10. Marketing  [Case Study: Mana Contemporary]  11. Art Criticism [Case Study: Clement Greenburg]  12. Cultural Heritage Compliance [Case Study: Giacomo Medici]  13. Taxation [Case Study: Dennis Kozlowski]  14. Customs [Case Study: Free Ports]  15. Insurance [Case Study: Title Insurance]  16. Transportation [Case Study]  17. Appraising  [Case Study: Robert Rauschenberg’s Canyon]  18. Conservation [Case Study: Ecce Homo by Elías Garcías Martínez]  19. Connoisseurship [Case Study: Wolfgang Beltracchi]

O autorze

Jeffrey Taylor is the Grosland Director of the Master in Gallery Management at Western State Colorado University, USA. Previously, he was the Leon Levy Fellow at the Center for the History of Collecting at the Frick Collection, USA and taught at Purchase Collage State University of New York, USA, and the International Business School in Budapest, Hungary.