"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they'll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer's ROI and at the same time strengthen our own bottom line."
Paul...
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serv...
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kruger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical...
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? Accordi...
Casinonomics provides a comprehensive analysis of the economic and social impacts of the casino industry. Examining the latest cutting-edge research, with a mix of theory and empirical evidence, Casinonomics informs the reader on the most important facets at the forefront of the public policy debate over this controversial industry. While the casino industry has continued to expand across the United States, and around the world, critics argue that casinos bring negative social impacts that offset any economic benefits. Casinonomics examines the evidence on the frequently claimed benefits...
Casinonomics provides a comprehensive analysis of the economic and social impacts of the casino industry. Examining the latest cutting-edge researc...
This text surveys the emerging idea economy, building on the concepts of entrepreneurial society and open innovation. It describes how innovation is evolving, and points the way forward, discussing in detail how cooperation functions in the innovation process.
This text surveys the emerging idea economy, building on the concepts of entrepreneurial society and open innovation. It describes how innovation is e...
The current, second edition of this book reflects the 15 years ofpractical experience with the Six Sigma]Lean toolbox. It is a comprehensive collection of all the tools necessary for project work and running workshops when improving processes. All tools have been illustrated in a clear and comprehensible structure with examples and tips for applying the tools included. The chronology corresponds to the procedure of an improvement project comprising the steps D(efine), M(easure), A(nalyze), I(mprove) and C(ontrol). The most important innovation of this edition is the fact that it guides...
The current, second edition of this book reflects the 15 years ofpractical experience with the Six Sigma]Lean toolbox. It is a comprehensive collec...
How should firms' control systems be designed and used to formulate and implement strategies that will contribute to competitive advantage and sustained high performance? This book offers some thought-provoking suggestions.
It contains empirical studies of such diverse manufacturing enterprises as Atlas Copco, Electrolux, Saab, Scania, SCA Packing and Volvo, as well as an insurance company and two chamber orchestras. All firms and organizations presented offer interesting and exciting insights, each in a specific way and each with a fascinating history.
The book presents...
How should firms' control systems be designed and used to formulate and implement strategies that will contribute to competitive advantage and sust...
Too Good to Fail: Creating Marketplace Value form the World's Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of...
Too Good to Fail: Creating Marketplace Value form the World's Brightest Minds is a guide for senior managers seeking to address their need t...
The Toolset is a comprehensive collection of the relevant Design for Six Sigma+Lean tools, which are necessary for successfully implementing innovations. All tools are presented in a clear structure, providing a good overview of the methodology.
The chronology of the listed tools corresponds to the procedure in a Design for Six Sigma+Lean development project with the stages Define, Measure, Analyze, Design, and Verify. Due to this unique structure by which tools can be found and applied quickly we created a book that facilitates project work in practical use...
The Toolset is a comprehensive collection of the relevant Design for Six Sigma+Lean tools, which are necessary for successfully implemen...
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls...
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches t...
This book presents an evidence-based discussion of two critical areas that are gaining importance in the business world and personal development alike: namely, coaching and being a coach. Does coaching work? If so, then for whom does it add value and what is it really all about? Today, just about everybody in personal services seems to have become a coach. Is it just another modern expression or a buzzword for something that other disciplines were already providing? This book seeks to arrive at clear answers to these questions, providing a thought-provoking and insightful narrative that is...
This book presents an evidence-based discussion of two critical areas that are gaining importance in the business world and personal development alike...
