This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia’s image, the...

The grammatical category of (sentence) mood has been of central interest to many branches of linguistics, including linguistic typology and systemic functional linguistics. This book is a successful integration of the typological and systemic functional approaches to mood, aiming to investigate the commonalities and variations across languages in both mood system and mood structure. To this aim, it establishes a geographically, genetically and typologically representative sample of 60 languages and provides detailed systemic functional descriptions of the mood system and mood structure of...

This book presents a systematic and relatively comprehensive account of the system of MODALITY in Modern Chinese and the functions that realizations of modality serve in the clause and clause complex. Grounded in SFL, the research begins by introducing the system of types of modality in Modern Chinese, investigating the subtypes of modality and their realizations. The study then explores the systems of Orientations that characterize the realization of modalization and modulation in Chinese. After establishing the complete system of modality in Modern Chinese, the research finally examines the...