This volume highlights the integration of qualitative research methods into traditional journalism, offering new ways of expanding and enhancing news coverage. Designed for readers without prior experience in social science research, this collection presents a wide variety of qualitative techniques and their applications in journalistic practice. The work brings together contributions from professional journalists and journalism scholars who are highly experienced in conducting qualitative research. These experts demonstrate how valid, reliable qualitative procedures can be used to increase...
This volume highlights the integration of qualitative research methods into traditional journalism, offering new ways of expanding and enhancing news ...
Includes meta-analyses of communication instruction research and reviews literature on communication education/instruction. For scholars, students, and researchers in communication education.
Includes meta-analyses of communication instruction research and reviews literature on communication education/instruction. For scholars, students, an...
The Moral Media is designed to provide readers with preliminary answers to questions about ethical thinking in a professional environment. It serves as a beginning on which other scholars - and professionals who are concerned with quality of ethical decision making in the media - can build. Representing one of the first publications of journalists' and advertising practitioners' response to the Defining Issues Test (DIT), this book compares thinking about ethics by these two groups with the thinking of other professionals. the DIT and place it within the larger history of three fields:...
The Moral Media is designed to provide readers with preliminary answers to questions about ethical thinking in a professional environment. It serves a...
This volume begins with a look at children's experiences with the mass media to ground the book in personal relationships to the mass media. To understand the experiences, the book examines the children at various developmental ages and across generations. It looks at the variety of effects that can operate due to children's perceptions at different ages including fear, aggression and sexuality. Theoretical perspectives coupled with research on effects explain and predict how the communication process may occur. Cultivation theorists, for example, look at the message with their yearly content...
This volume begins with a look at children's experiences with the mass media to ground the book in personal relationships to the mass media. To unders...
This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the academy and in the professions. Theoretical and international perspectives on equity are also included, as are the concerns about equity from the new generations now coming into the profession. This anthology serves as a benchmark of women's current status in journalism and mass communication and...
This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focus...
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help...
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media indust...
Concern about violence on television has been publicly debated for the past 50 years. TV violence has repeatedly been identified as a significant causal agent in relation to the prevalence of crime and violence in society. Critics have accused the medium of presenting excessive quantities of violence, to the point where it is virtually impossible for viewers to avoid it. This book presents the findings of the largest British study of violence on TV ever undertaken, funded by the broadcasting industry. The study was carried out at the same time as similar industry-sponsored research was...
Concern about violence on television has been publicly debated for the past 50 years. TV violence has repeatedly been identified as a significant caus...
This text explores public affairs journalism - a practice that lies at the core of the journalism profession. It goes beyond the journalistic instruction for reporting, presenting news and reflecting on why journalism works the way it does even though other options are available. Probing the foundations of public affairs journalism, the book provides a detailed discussion of journalism's goals and facilitates understanding of the larger role journalism has in society. journalism, to bring to the forefront the core professional question of why do we do it. For newsrooms, the aim is to...
This text explores public affairs journalism - a practice that lies at the core of the journalism profession. It goes beyond the journalistic instruct...
Health Communication in Practice: A Case Study Approach offers a comprehensive examination of the complex nature of health-related communication. This text contains detailed case studies that demonstrate in-depth applications of communication theory in real-life situations.
With chapters written by medical practitioners as well as communication scholars, the cases included herein cover a variety of topics, populations, contexts and issues in health communication, including: *provider-recipient communication and its importance to subsequent diagnosis and...
Health Communication in Practice: A Case Study Approach offers a comprehensive examination of the complex nature of health-related communi...
The past several decades have witnessed thousands of studies into children and the media. Yet, much academic research is still in its infancy when it comes to our knowledge about the uses, preferences, and effects of different media. This distinctive volume moves the field forward in this regard, with its insights into the latest theories and research on children and the media. Author Patti M. Valkenburg explores "screen" media (i.e., television, films, video and computer games, and the Internet), and focuses her study on the most fundamental topics in the study of children and the media....
The past several decades have witnessed thousands of studies into children and the media. Yet, much academic research is still in its infancy when it ...