This book provides a deep understanding of state-owned multinationals and their role in global business. State-owned multinationals have emerged as a force to contend with in global competition and their study connects several fields such as economics and political economy, international business and global strategy. This prestigious collection of articles presents insights into the interaction between government ownership and internationalization, and aims to provoke new research approaches and insights on the topic. The book includes some of the key contributions to our understanding of...
This book provides a deep understanding of state-owned multinationals and their role in global business. State-owned multinationals have emerged as...
Inclusive of an introductory chapter that presents a comprehensive discussion of past research themes and identifies new areas of research, this book is essential reading for scholars, policy-makers and practitioners who want to understand how individuals and firms pursue opportunities across national borders.
Inclusive of an introductory chapter that presents a comprehensive discussion of past research themes and identifies new areas of research, this book ...
International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature.Our focus in this book is on...
International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research atte...
