Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one.
Creating a culture of service excellence requires planning, preparation, and persistence. Customer Service in Health Care is designed to provide readers with the fundamental information and skills to start or strengthen a customer service initiative within a health care organization. This book concentrates on action as opposed to theory. It offers a practical, step-by-step process for creating a culture shift toward customer service excellence at all levels of an...
Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one.
Untapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place,...
An AHA Press/Jossey-Bass Resource
Untapped Options is an invaluable resource for health care leaders who want to help their...
Most experts believe that innovation in every aspect of patient care will be nothing less than astonishing as we move into the next century. Technology and the Future of Health Care brings together a remarkable group of health care visionaries who have identified and begun to analyze which trends and technological advances will likely shape and inform the next generation of medicine. From fundamental advances in computing and administration, research, nursing, and patient care delivery to noninvasive surgery, biomolecular therapies, bionics, and beyond, this ground-breaking book offers...
Most experts believe that innovation in every aspect of patient care will be nothing less than astonishing as we move into the next century. Technolog...
Motivated by business pressures, market consolidation, and the pursuit of quality care, health care professionals in all areas of practice are beginning to explore more fully the tremendous potential of disease management-- a systemwide strategy for proactively managing chronic diseases across the entire continuum of care. Disease Management is the first book to bring together systems thinking and organizational structure in a framework for designing, developing, and implementing a comprehensive health management system.
Motivated by business pressures, market consolidation, and the pursuit of quality care, health care professionals in all areas of practice are beginni...
This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.
This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to heal...
With this important resource, health care leaders from the board room to the point-of-care can learn how to apply the science of safe and best practices from industry to healthcare by changing leadership practices, models of service delivery, and methods of communication.
With this important resource, health care leaders from the board room to the point-of-care can learn how to apply the science of safe and best practic...
The thoroughly revised and updated fourth edition of Foodservice Manual for Health Care Institutions offers a review of the management and operation of health care foodservice departments. This edition of the book--which has become the standard in the field of institutional and health care foodservice--contains the most current data on the successful management of daily operations and includes information on a wide range of topics such as leadership, quality control, human resource management, product selection and purchasing, environmental issues, and financial management....
The thoroughly revised and updated fourth edition of Foodservice Manual for Health Care Institutions offers a review of the managemen...
