Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one.
Creating a culture of service excellence requires planning, preparation, and persistence. Customer Service in Health Care is designed to provide readers with the fundamental information and skills to start or strengthen a customer service initiative within a health care organization. This book concentrates on action as opposed to theory. It offers a practical, step-by-step process for creating a culture shift toward customer service excellence at all levels of an...
Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one.
