The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research...
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable...
Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses. This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be...
Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the na...
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure,...
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles...
Personal Relationships Across the Lifespan presents a comprehensive and up-to-date account of the role of personal relationships in people's lives. Highlighting areas of special significance and research interest at each major life-stage, Patricia Noller, Judith A. Feeney and Candida Peterson, examine how close relationships develop over time and influence individual adjustment. They explore a wide range of relationships, including some that are often neglected, such as those with siblings, adult children and elderly parents. They also look at alternative family forms, such as...
Personal Relationships Across the Lifespan presents a comprehensive and up-to-date account of the role of personal relationships in people's ...
Unique among the satellites of the Soviet Union, Hungary has data from a series of 14 substantial surveys from the mid-1960s through to 1994. How do Hungarians think about themselves, their history, their society and other countries and their peoples? How do they describe and think about concepts such as nation, patriotism, social class and historical developments? How have these changed over a thirty year period, especially in the wake of the new freedom of expression from 1989? The author of this book provides a summary of investigations examining these questions, analyzing them against the...
Unique among the satellites of the Soviet Union, Hungary has data from a series of 14 substantial surveys from the mid-1960s through to 1994. How do H...
Face-to-face conversation between two or more people is a universal form, and perhaps the basic form, of social interaction. It is the primary site of social interaction in all cultures and the place where social and cultural meaning takes shape. Face-to-face conversation between children and parents can also be an important context for social and cognitive development. Given the universality, frequency and importance of conversation in social life, a psychological model of conversation is required for an understanding of the central issues in social and developmental psychology. This book...
Face-to-face conversation between two or more people is a universal form, and perhaps the basic form, of social interaction. It is the primary site of...
Face-to-face conversation between two or more people is a universal form, and perhaps the basic structure, of social interaction. It is the primary site of sociality in all cultures and the place where people negotiate meaning and personal, social and cultural identities. Face-to-face conversation between children and parents can also be an important context for social and cognitive development. Given the universality, frequency and importance of conversation in social life, a psychological model of conversation is required for an understanding of the central issues in social and...
Face-to-face conversation between two or more people is a universal form, and perhaps the basic structure, of social interaction. It is the primary si...
The study of social norms is an investigation of how behaviours are socially regulated. Norms not only affect what we do but also how we think and the judgements we make.
The study of social norms is an investigation of how behaviours are socially regulated. Norms not only affect what we do but also how we think and the...
What kind of person is the state-sanctioned torturer? Under what conditions do governments use torture and violence against their own citizens? This volume shows that under the right conditions even the most righteous among us can become torturers and killers. Approaching the subject through applied social psychology, the book links research on the torturers of the Greek military dictatorship and their victims to psychological studies of authoritarianism, conventionalism, social learning and cognitive theory.
What kind of person is the state-sanctioned torturer? Under what conditions do governments use torture and violence against their own citizens? This v...
