There is little dispute that over the last ten years far greater recognition has been accorded to global responsibility for the environment, and as a consequence a wider acceptance in the developed world of the US model of strict liability in respect of environmental harm. This volume presents the widespread and informed debate on the subject undertaken by the Environmental Law Committee of the IBA's Section on Business Law. The philosophical and economic concept of sustainable development is addressed, as is the response required from financial and political institutions. The role of...

Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when Philip Morris bought Kraft for four times its book value.The Handbook of Brand Management explains the ins and outs of managing brand names in today's fast-changing, competitive marketplace. Developed by marketing expert David Arnold to answer managers' actual questions about brands, this essential guide combines expert advice with the stories of thirteen successful companies from around...