This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.

The book also covers the way geographic techniques help to solve marketing problems and...

This book concerns the use of graphs for the simulation and representation of mainly transport networks. The aim of the book is to treat networks in both spatial analysis and urban management, together with the simulation by graph theory, a tool that makes it possible to solve various classic problems such as high-speed roads between one or more origins and destinations, the capacity of a network, etc. It is also possible to apply these results to other applications such as personal networks and communications networks.

This text explains the concept of spatial data quality, a key concept for minimizing the risks of data misuse in a specific decision-making context.