A new edition of this revealing and incisive account of the incredible inside workings of hedge funds. Shedding light on the incredible inside workings of hedge funds, this book charts the interminable rise of Holte Capital from 2002 to 2008, explaining what it was like to run a hedge fund in a period where the industry went from relative obscurity to something everyone wanted to discuss.
A new edition of this revealing and incisive account of the incredible inside workings of hedge funds. Shedding light on the incredible inside work...
Top down leadership techniques are outdated. Today s organisations are horizontally networked and constantly changing. They need leaders who can adapt, accept risk, collaborate and be transparent.
This book distils 40 years of experience into 7 accessible skills that leaders need to thrive in business today. The 7 I s of Leadership: Individuality, Insight, Initiate, Involve, Inspire, Improvise, Implement.Containing case studies, examples, questions and checklists, this book will enable you to understand the importance of these skills and will show you how to learn...
Top down leadership techniques are outdated. Today s organisations are horizontally networked and constantly changing. They need leaders who can ad...
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google's algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain's algorithm to make sure their brand is at the top of their customers' minds at the moment they choose which brand to buy.
This ground-breaking new book brings the proven effects of hard science to the creative practice of...
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same ...
"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This book really is different. It makes you think and makes you smile!" Peter Fisk, The Genius Works "Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you...
"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It doe...
