Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as...

This book shows healthcare professionals how to turn data points into meaningful knowledge upon which they can take effective action. Actionable intelligence can take many forms, from informing health policymakers on effective strategies for the population to providing direct and predictive insights on patients to healthcare providers so they can achieve positive outcomes. It can assist those performing clinical research where relevant statistical methods are applied to both identify the efficacy of treatments and improve clinical trial design. It also benefits healthcare data...

This book is about the application of analytics knowledge processes to organizations in Latin American and emerging economies. The selected cases illustrate all the steps in the analytics knowledge process from barriers to solutions related to strategic and tactic actions. This book seeks to explain that analytics is not only for big and mature companies and markets but also for organizations of any size and for developing markets. The selected cases from Latin America and emerging economies are from several economic sectors to examine the varied issues that these sectors face. At the same...

Public Sector organizations represent an important aspect of the economy of most countries, ranging from 30-40% of GDP. The application of Big Data and Analytics (BDA) techniques can greatly enhance the efficiency of these organizations, but it is early days yet for public managers who might not really understand what BDA is and how to apply it. This book represents a global repository of case studies along with academic and practitioner viewpoints on the application of BDA in public sector agencies. Learn about the most recent advances in the application of BDA, the challenges, the...

Analytics is the examination, interpretation and discovery of meaningful pattern, trends and knowledge from data and textual information. Knowledge management, on the other hand, is concerned with the knowledge processes and practices. This book examines the role of analytics in knowledge management including the integration of analytics theories, methods and technologies into knowledge management processes. It aims to identify the role of analytics in knowledge management and how analytics can be seamlessly integrated in the knowledge management processes.

Effective presentation of analytical results is the key to close a project successfully. With the meteoric rise in the popularity of data science and analytics, business executives focus on analytics' strategic interpretation and managerial implications, as well as value creation from analytics. One of the major challenges faced by analytics specialists is to be able to present and communicate the results of their analyses in business terms. With this book, readers learn the strategies of effectively communicating and presenting quantitative analytical results to their clients and senior...