Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making...
Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. ...
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological...
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model...
Eight years ago, the production management department ofthe WHU launched the industry competition, Best Factory / Industrial Excellence Award' jointly with the media partner Wirtschaftswoche in Germany. Two years earlier, the competition had been initiated successfully by INSEAD faculty in France. Over the years, the joint research team experienced first-hand that application of Management Quality was a key driver ofcontinuous improvement along the firm's core business proc esses. Moreover, those companies that exhibited the highest improvement rates achieved mostly the best business results...
Eight years ago, the production management department ofthe WHU launched the industry competition, Best Factory / Industrial Excellence Award' jointly...
Radical technological changes (so-called "technology shocks") frequently disrupt the competitive market structure. New entrants appear, industries need to be redefined, incumbents lose their positions or vanish completely. Fast moving industries - like the often quoted example of the semiconductor industry - have preferably been analyzed for these phenomena. But do the findings hold for industries with longer development cycles like the global machine tool industry? Here, the multivariate analysis is used to find out what management needs to focus on in order to lead companies through...
Radical technological changes (so-called "technology shocks") frequently disrupt the competitive market structure. New entrants appear, industries ...
Instead of yet another theory on good governance, this book presents a substantiation of contemporary notions. It builds on the theoretical foundations for taking an overall perspective on social contexts and culminates in a systemic framework that captures social structures based on first principles of viability and sustainability. The framework at hand enables applicants to view social contexts holistically while at the same time envisioning a rich picture of what leverages the implementation of social purposes beyond the boxes of the professional disciplines: social structures can be...
Instead of yet another theory on good governance, this book presents a substantiation of contemporary notions. It builds on the theoretical foundat...
Presents an agent-based simulation model that facilitates electricity market research. This book addresses researchers, lecturers and students who are interested in applying agent-based simulation to power markets. It provides a discussion of the methodology and helpful details for model implementation.
Presents an agent-based simulation model that facilitates electricity market research. This book addresses researchers, lecturers and students who are...
The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical perspectives and presenting new empirical results on strategic and governance structure issues in cooperatives, franchising networks, alliances, joint ventures and venture capital relations. The authors apply different theoretical views on networks, such as transaction cost theory, property rights theory, resource- and knowledge-based theory, evolutionary theory, information richness theory and social exchange theory.
The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical perspectives and presen...
What is modern governance? Is it the battle against old-fashioned hierarchy, or is it the restoration of key hierarchical values? Is it optimizing network management, or maximizing the benefits of market thinking in the public-sector? This book argues that it is the combination of all this. The next question is: In practice, how do successful public managers design and manage combinations of hierarchical, network and market governance? In other words: what is their rationale to apply metagovernance?
Five case-studies show that metagovernance is a public management requisite: it...
What is modern governance? Is it the battle against old-fashioned hierarchy, or is it the restoration of key hierarchical values? Is it optimizing ...
Sustainability has become a topic of global relevance: Corporations and other economically acting organizations increasingly need to realize economic, environmental and social objectives in order to survive. Supplementary to "classical" environmental management, realizing corporate sustainability requires comprehensive approaches which allow the integration of social and economic aspects. Such concepts can be found e.g. in international excellence models mainly based on a TQM thinking but also in the field of human factors in organizational design and management. Understood as systems...
Sustainability has become a topic of global relevance: Corporations and other economically acting organizations increasingly need to realize economic,...
Entrepreneurship that is something you learn in practice . Entreprene- ship is learning by doing . This is often heard when you tell others that you teach entrepreneurship, but maybe entrepreneurship is more doing by learning . Nevertheless, in entrepreneurship practice and theory are int- woven. For this reason the Learning Cycle introduced by Kolb (1984) is an often used teaching approach. According to this Learning Cycle there are four phases ( cycle ) that are connected: 1. Concrete experience ( doing, experiencing ) 2. Reflection ( reflecting on the experience ) 3. Conceptualization (...
Entrepreneurship that is something you learn in practice . Entreprene- ship is learning by doing . This is often heard when you tell others that you t...
