This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.

Focuses on a series of interactions and exchanges - whether philosophical, political, aesthetic, or commercial - between Australia and the cultures of the Asia-Pacific region.

This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.

This detailed analysis of the adult manga phenomenon describes and analyzes the complex attitudes towards manga in Japan since the 1980s. Topics covered include: the revival of manga censorship and the moral panic surrounding manga otaku; the repression of the amateur manga subculture; and the promotion of certain genres of manga by educational and cultural institutions. The book aims to show how manga's status in Japanese society is intimately linked to changes in the balance of power between artists and editors.

This text applies a consumption approach to the study of ethnicity and nationalism, thereby challenging the usual top down approach to nation-formation. Contributors look at different forms of consumption, including the national lottery, theme parks, museums, cross-cultural handbooks, pop songs and audio-visual material. Chapters span diverse parts of Asia, from Korea, Japan and China to Malaysia and Sri Lanka.

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

This work consists of 12 essays on different aspects of Asian media by Japanese, European, and American scholars, many of whom have themselves been involved in the production of media forms.

By documenting, analyzing and interpreting the transformations in the local diets of Asian peoples since 1900, this volume tries aims to pinpoint the consequences of the tension between homogenization and cultural heterogenization, which is so characteristic for modern global interaction.

In this pioneering study of the development of the Asian department store, economists, anthropologists and historians examine various aspects of retailing, business organization, networking and consumerism in the expanding economies of Asia.

Focuses on a series of interactions and exchanges - whether philosophical, political, aesthetic, or commercial - between Australia and the cultures of the Asia-Pacific region.