This volume describes the use of mass media and other communication channels by corporations, bureaucrats, politicians and consumer advocates to influence the development and implementation of public policy in areas of science, technology and social service delivery. It provides answers to the critical question--who sets the media agenda, how, and for what purposes. This book is the first to reveal the degree of inequality that exists between participants in any policy debate.

This book covers a variety of topics on newspaper and television coverage including the media and voting in presidential elections, coverage of the 1980 debates, the primaries, polls, economics and energy issues, print and broadcast coverage as compared with the 1976 and 1972 elections, and the influence of TV treatment of the campaign on voting behavior.

This books systematically assesses the role of government in the computerization of U.S. and world society. Part One traces the evolution of postwar policy for domestic telematics--in parallel with growing corporate demand for merged computer-communication services under private mastery. Part Two extends the arguments to the international sphere, as the structure of corporate enterprise is now essentially transnational. Part Three returns to Government's other critical role in the computerization process, as a market for advanced telematics equipment and services.

This volume is the first in-depth study of the relationship between Hollywood and its financiers from the early film entrepeneuers who established the trade at the turn of the century, through the present day multinational, diversified film coporations that dominate the communication/entertainment industry of the world. Specific case studies are drawn from primary sources and crucial questions of financial control and corporate power are examined in light of their broader implications for media production and distribution.

This volume takes a critical look at the specific forecasts and broader perspecives that shape popular understanding of a communications revolution. The book concentrates on the area of videotex, an outgrowth of cable television that makes use of computers, television, and telephone technology to produce a powerful information/communication system. Videotex draws on the major developments in microelectronics for information processing and communication used by many businesses and governments throughout the world. The potential of videotext for mass market penetration makes it an excellent...

This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.

Why do people read newspapers? How is community possible in an urban setting? Answers to both these questions have been attempted in the theorizing of urban sociologist and in journalist accounts of the role of local newspapers. Newspapers are said to foster a sense of community. The existence of local community ties, on the other hand, is said to foster newspaper circulation and readership. By focusing on the community/communication relationship, this book raises questions and analyzes the nature of these relationships and how they work.

This volume examines the emerging tele-environment in the U.S. and abroad. Chapters deal with the global outlook, policy perspectives, future systems, telecommunictions for national development and problems and prospects for tomorrow's telecommunications. The contributors represent a cross section of the major telecommunication business and industry from the U.S., Canada, Japan, Europe, Brazil and India as well as the ITU and INTELSAT.

This book is the first scholarly exploration of the daytime serial television drama. The primary focus is on the social world as reflected in soap operas. Among the major areas examined within the society of daytime drama are the people, their problems, environment, and interactions.