Innovations in Social Marketing and Public Health Communication

Gathering cases from around the world, this book reviews best practices in marketing and their impact on quality of life. Each case details a specific social problem and the marketing strategy adopted to resolve it, plus results for society and individual.

This volume discusses the importance of adopting entrepreneurial and innovation practices in the public sector, as mechanisms for detecting, dealing with and including citizens social needs, with a reflection on positive determination of their quality of life. It focuses on critical reflection and rethinking the articulation between the dimensions of transformation entrepreneurship and innovation of New Public Management (NPM). In this way the book contributes to deepening knowledge about the implications of this change in the organizational paradigm of the public sector for citizens quality...

This book presents a multidimensional approach by providing a state of the art on EIS ecosystems, as well as structural and changing dynamics and its impact on citizens' quality of life.

This volume analyses the relevance of daily travel in the quality of life of individuals. Chapters in this book relate travel and quality of life to the built environment, accessibility and exclusion, travel mode choice, travel satisfaction and emotions.

This volume analyses the positive effects that tourism generates on resident's quality of life, and how this influences tourists' quality of life as they enjoy an enriching experience in the destination they visit.