Gathering cases from around the world, this book reviews best practices in marketing and their impact on quality of life. Each case details a specific social problem and the marketing strategy adopted to resolve it, plus results for society and individual.
Gathering cases from around the world, this book reviews best practices in marketing and their impact on quality of life. Each case details a specific...
This book presents a multidimensional approach by providing a state of the art on EIS ecosystems, as well as structural and changing dynamics and its impact on citizens' quality of life.
This book presents a multidimensional approach by providing a state of the art on EIS ecosystems, as well as structural and changing dynamics and its ...
