E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.

Mobility and ubiquity are among the most important technological and market trends of the 21st century due to the wide deployment of wireless data communication networks and the explosive growth of mobile users. Mobile and Ubiquitous Commerce: Advanced E-Business Methods advances the understanding of management methods, information technology, and their joint application in business processes. This Premier Reference Source covers theories and practices of business technologies, enterprise management, Internet marketing, public policies, transportation and logistics, privacy and law, business...

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.

Transforming E-Business Practices and Applications: Emerging Technologies and Concepts presents an integrated view of the latest issues and technologies evolving from business transactions and support.