Handbook of Research on Mobile Marketing Managent

ISBN-13: 9781605660745 / Angielski / Twarda / 2009 / 584 str.

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Opis

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.