To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. This volume describes customers' reports of their experience of interactions with sales/service associates. Chapters also offer...
To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These s...
The chapters in this volume provide tools and evidence useful for deep understanding of tourists' buying, consumption, and being through examinations of consumers' self-descriptions of personal markers of their trip configurations.
The chapters in this volume provide tools and evidence useful for deep understanding of tourists' buying, consumption, and being through examinations ...
This volume presents twenty updated and new theories of travelers' decisions and behaviors. The volume describes the advances in theory construction and practical applications of theory in the disciplines of tourism, hospitality, leisure, and entertainment (THLE) research.
This volume presents twenty updated and new theories of travelers' decisions and behaviors. The volume describes the advances in theory construction a...
