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Kategorie szczegółowe BISAC
 
Advances in Culture, Tourism and Hospitality Research

Arch G. Woodside
"Advances in Culture, Tourism, and Hospitality Research" ("ACTHR") broadly seeks to increase understanding and description of human behavior, conscious and unconscious meaning, and implicit/explicit decision processes applied to living and making major and everyday choices from where to live, how culture affects thinking and actions; marriage, children; work choices and behavior; leisure pursuits; holiday destination; travel behavior; making tradeoffs among work, play, sleeping, and necessity behaviors; deciding, using, and evaluating short and long term accommodations; and, decisions and...
"Advances in Culture, Tourism, and Hospitality Research" ("ACTHR") broadly seeks to increase understanding and description of human behavior, consciou...
cena: 783,52
 
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

Arch G. Woodside;Carol M. Megehee;Alfred Ogle
Volume 3 examines how research tools affect theory advances in culture and tourism research. By building tree diagrams of streams of antecedent conditions associated with extreme behaviour, and using research methods that go beyond quantitative taxonomies, the papers focus on how to gain meaning from data.
Volume 3 examines how research tools affect theory advances in culture and tourism research. By building tree diagrams of streams of antecedent condit...
cena: 489,84
 
Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites

Arch G. Woodside;Arch G. Woodside
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites.
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the ...
cena: 438,81
 
Tourism Sensemaking: Strategies to Give Meaning to Experience

Arch G. Woodside;Arch G. Woodside
Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. "Advances in Culture, Tourism and Hospitality Research" seeks to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. The ten papers in this volume make explicit current tourism assessment practices and look at how such assessments...
Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid founda...
cena: 464,32
 
Advances in Culture, Tourism and Hospitality Research

Arch G. Woodside
This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? What simple and complex heuristics do freely-independent-travelers apply pre-trip and during the trip in deciding where to go and what to do? What metrics are useful for measuring the impact of activity-focused tourism on the well-being of regional areas? How do executive leadership styles affect employee...
This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination y...
cena: 707,70
 
Field Guide to Case Study Research in Tourism, Hospitality and Leisure

Kenneth F. Hyde;Chris Ryan;Arch G. Woodside
This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the...
This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal fo...
cena: 545,97
 
Luxury Fashion and Culture

Arch G. Woodside;Eunju Ko;Arch G. Woodside
"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables the individual to transform herself - to play a part in scenes exuding refinement, acceptance, high status, and good taste and risk ridicule by playing the part badly. The chapters provide new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion...
"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and expe...
cena: 505,14
 
Tourists’ Behaviors and Evaluations

Arch G. Woodside;Metin Kozak
The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers' carbon offsetting behavior? What can the zone of tolerance and importanceperformance analysis (IPA) techniques tell us about the evaluations of convention delegates' perceptions of products and services? How can a "slow city" motivate domestic tourists to visit the...
The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume ...
cena: 500,04
 
Marketing Places and Spaces

Antónia Correia;Juergen Gnoth;Metin Kozak
Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist...
Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forge...
cena: 515,35
 
Tourism and Hospitality Management

Turkey) Metin Kozak (Dokuz Eylul University; Turkey) Nazmi Kozak (Anadolu University
The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality." The term "hospitality" refers to all operations or services encompassing accommodation and food/beverage facilities at the micro level, whereas "tourism" stands for the other elements at the macro level, including business, destination, and transportation operations. Moving from the generic to the specific, this book is divided into three main parts. Part I starts from a more generic perspective, and is entitled...
The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a br...
cena: 520,45
ilość książek w kategorii: 13
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