As mass communication is a major topic of interest in American colleges, there is also a growing interest in comparative mass media in other countries. This book is designed to put current practices in the United States in comparative perspective and thus shed new light on American media practices. It is designed as a resource for the growing number of courses dealing with international media, and a recommended supplement for basic mass communications courses that provide a global perspective.

This book examines the relationship between communication and organizational structure. It demonstrates that organizational structure must align itself with communication structure for effective performance. A detailed table of the communication process is used to examine a range of organization structures including scientific management, bureaucracy, functional integration, management by objectives, strategic alignment, quality management, and self-managing teams. The examination concludes that the structure required for the 21st century will put into effect Follett's principle of...

What underlies the worlds most acclaimed acts of creative genius? Can we predict who has the capacity to become a noble creator? These are just a sample of questions addressed by the studies in this book, tackled by the author in unique fashion. He first compiles large databases on samples of eminent creators and their products. The databases, which may include both biographical and historical information, as well as characteristics on the creations, are then subjected to advanced statistical analyses. In this way, the investigator can tease out the factors that led to the achievements of...